Optimizing the Home Studio - (Taking Mom and Pop To The Next Level!)  Sponsored by White House Custom Colour

With more and more photographers moving to home studios, it is more important than ever to make sure we run businesses that set us apart from the competition.  To take your business to the next level, you must grow as both a business person AND as an artist.  Larry will explain ways to run an upscale business, without the upscale overhead. 

Topics will include:

* Planning your studio/salesroom layout

* Shooting strategies

* Sales techniques for maximum sales

* Marketing your business

* Avoiding the mistakes that sink most studio

BIO

Plano artist, Larry Lourcey, holds the designation of Master Photographer awarded by the Professional Photographers of America (PPA) in 2007. He served as a juror in 2008 for several state conventions and has  been awarded numerous awards for his work.  Several of Larry’s images have been selected for the prestigious PPA Loan Collection, including an image displayed at Imaging Asia in 2005.

While Lourcey is most recognized for his black and white photography, thebreadth of his work includes vibrant photo paintings, Polaroid transfers, and photographic collages.  In addition to photography, Lourcey's recent work explores intaglio and relief  printmaking, which is informed by his photographic images.  Lourcey derives his inspiration from master painters like John Singer Sargent and Edgar Degas, while embracing the bold styles of more modern greats; such as Pino Daeni.

 

 

   

Recent Achievements

2010        PPA Photographic Craftsman Degree

2009        4 for 4 at PPA

               4 for 4 at SWPPA

                1 Loan Collection Print

                PPA Approved Juror

2008    4 for 4 at PPA

            2 PPA Loan Prints

            Judge’s Choice Ribbon SWPPA 

            Distinguished Print Ribbon SWPPA

            Print Judge at State Convention (Arkansas, Oklahoma, Florida, Wisconsin, Ozarks)

2007    4 for 4 at SWPPA

            4 for 4 at PPA

            Best Wedding Image – Master Division at SWPPA

            PPA Loan Print

            Silver Photographer of the Year, PPA

2006    3 for 4 at PPA

            PPA Loan Print

2005    3 for 4 at PPA

            PPA Loan Print

Education/Degrees

2007    PPA Master Photographer

2007    PPA Print Judging Workshop

2001    PPA Certified Professional Photographer

1992    Bachelor of Arts – Texas Wesleyan University

Affiliate Positions

2007    Dallas PPA – Past President

2006    Dallas PPA – President

2005    Dallas PPA - Board of Directors

2004    Dallas PPA – Board of Directors